Sydän visual identity
The Visual Identity and photography for hair salon Sydän.
Introduction to Sydän
Sydän is an eco-conscious hair salon founded in 2022 by two friends in the center of Helsinki, Eerikinkatu. The salon needed a visual identity that reflects its focus on primarily plant-based products and other eco-friendly items. The goal was to achieve a contemporary and playful look that stood out from traditional salon aesthetics.
Philosophy and Design Approach
The salon's philosophy centers on embracing imperfection and unpredictability, values that are shared by Sydän's stylists who are experienced and trend-conscious. This approach informed the visual identity development, which was undertaken with an open-minded and innovative spirit.
Visual Identity Components
The completed visual identity of Sydän includes a uniquely imperfect logo, a collage-inspired illustration style, a structured geometric sans serif font, and three diverse photographic styles. These elements are interconnected through consistent use of illustrations and color schemes, featuring reflective portraits of Eerikinkatu, casual behind-the-scenes snapshots, and stylist-taken hair photos.
