Aalto University record campaign

All-time record for student-driven marketing campaign

Competition for students is tough and most university marketing looks the same. Together with our creative team at Sherpa and Aalto we wanted to change that.

Through workshops we found one clear idea at the heart of Aalto. Freedom. The freedom to explore, to create, to become.

The campaign was built around real student life. We gave disposable cameras to students and asked them to capture their everyday moments. All photos and videos were created by Aalto students themselves.

The result was bold, genuine and full of life. A fast moving campaign that felt real and different. It stood out from the usual university ads and broke all previous records with more than 28,000 applications, the highest number in Aalto’s history. More about the project here (in Finnish)

Work done as part of the creative team at Sherpa.