Siili AI profiles

Building consistent brand imagery with AI profiles

Insight

Artificial intelligence does not replace human creativity. Its real power appears only when guided by a clear visual strategy and human intent. Siili wanted to ensure that AI strengthens its brand identity instead of diluting it.

Challenge

The rapid spread of AI generated imagery created a new problem. When anyone can instantly produce visuals, brand consistency is at risk. Without guidance, even the most advanced AI can generate images that look good but feel off brand.

Solution

Our creative team at Sherpa designed two AI profiles for Siili that define how the brand should look through AI. These profiles act as visual frameworks that control style, tone and quality, ensuring that every image produced with AI follows the brand’s identity precisely.

Outcome

With AI profiles in use, every Siili employee can now create high quality visuals that stay true to the brand across all channels. AI became not just a productivity tool but a strategic part of Siili’s design system, turning technology into a driver of creativity and consistency.
More about the project here (in Finnish).

Work done as part of the creative team at Sherpa.