Neste campAIgn

Agency: Sherpa.
My role was concepting, prompting and Art Direction.

EVERY STEP AI-DRIVEN

The Neste app campaign may not have seemed extraordinary for the average Finns who saw the eventual ads. The way the campaign was created, however, was extraordinary.

Neste and Sherpa joined forces with AI to create a campaign in which every single step was AI-driven. From contract to media plan, from concept to visuals, from copywriting to communication.

As far as we know (and yes, we did ask the AI, too), this is the world’s first campaign that is AI-driven from A to Z.

Link to the case in Sherpa’s site.