Paulig: tee, mitä rakastat

Agency: SEK.
Photography for Paulig’s campaign.

Juhla Mokka is Finland's most loved coffee. Its renewed brand position is to be the coffee of creators, because creativity is more than sleight of hand. That attitude, the national identity, that unites almost all Finns. Now Juhla Mokka has moved on to a new era and is seeking the attention of the next generations by also doing things themselves that will spark conversation around the coffee table.